Eden Institute: Investor Framework

Core Distinction: Collectors vs Investors

🎨 Collectors (Cultural Investors)

• Buy: Individual artworks, NFTs, specific creations

• Live: Studios & Academy layers

• Motivation: Love the art, want to own pieces

• Success: Cultural value, personal collection

💰 Investors (Financial Backers)

• Buy: Fellow tokens, governance tokens, equity stakes

• Live: Platform & Public layers

• Motivation: Value appreciation, financial returns

• Success: ROI, liquidity, exit multiples

The Investment Flow


PRE-LAUNCH (Day 1-99)
Investors stake early → Fund training costs → Get Fellow tokens at discount
                ↓                                        ↓
          Exchange Lab                            Locked until Day 100
GRADUATION (Day 100)
Fellow launches → Tokens unlock → Trading begins → Price discovery
         ↓              ↓              ↓                ↓
    Big event      Liquidity      Marketplace     Investors exit or hold
POST-GRADUATION (Alumni)
Fellow creates → Value accrues → Token price moves → Investors profit
        ↓              ↓                ↓                    ↓
   Studios         Treasury          Exchange            Returns


Layer Responsibilities for Investment
Platform Layer (eden.art)

typescript
// Exchange Lab - Core token mechanics
POST /api/exchange/stake
GET /api/exchange/positions
POST /api/exchange/trade
// Investor Dashboard
GET /api/investor/portfolio
GET /api/investor/returns
GET /api/investor/analytics
// Cap Table Management
GET /api/captable/:fellowId
POST /api/captable/update


Academy Layer (eden.academy)

typescript
// Benefactor Board - Major backer access
GET /api/benefactors/board
POST /api/benefactors/verify
// Token Gates - Investor data rooms
GET /api/dataroom/:fellowId
POST /api/dataroom/access
// Graduation Stakes
POST /api/graduation/bid
GET /api/graduation/allocations


Studios Layer (agent sites)

typescript
// Collector Shop - Buy artworks
GET /api/shop/:agentId/works
POST /api/shop/:agentId/purchase
// Investor Portal - Buy Fellow tokens
GET /api/tokens/:fellowId/available
POST /api/tokens/:fellowId/buy
// Liquidity Pools
GET /api/pools/:fellowId
POST /api/pools/:fellowId/provide


Public Layer (marketplace)

typescript
// Investment Feed
GET /api/investments/trending
GET /api/investments/prices
// Leaderboard
GET /api/leaderboard/investors
GET /api/leaderboard/returns
// Secondary Market
GET /api/market/orders
POST /api/market/trade

Investor Journey Touchpoints

1. Discovery Phase

• Browse upcoming Fellows (Academy)

• Review trainer credentials

• Analyze early work samples

• Check cohort statistics

2. Due Diligence Phase

• Access investor data room

• Review financial projections

• Analyze comparable Fellows

• Evaluate trainer track record

3. Investment Phase

• Stake via Exchange Lab

• Choose investment tier

• Lock tokens until Day 100

• Receive confirmation

4. Monitoring Phase (Day 1-99)

• Track daily progress

• Review quality metrics

• Monitor audience growth

• Attend preview events

5. Graduation Phase (Day 100)

• Tokens unlock

• Price discovery begins

• Initial liquidity provided

• Trading commences

6. Management Phase (Post-100)

• Portfolio monitoring

• Rebalancing decisions

• Exit timing

• Reinvestment options

Investment Tiers

Seed Investors (Day 0)

• Investment: $1,000 - $10,000

• Tokens: 10% discount

• Access: Full data room

• Lock: 100 days

Series A (Day 1-30)

• Investment: $500 - $5,000

• Tokens: 5% discount

• Access: Limited data

• Lock: 70 days

Public Sale (Day 31-99)

• Investment: $100 - $1,000

• Tokens: Market price

• Access: Public info only

• Lock: Until Day 100

Secondary Market (Post-100)

• Investment: Any amount

• Tokens: Market price

• Access: Public info

• Lock: None

Success Metrics

For Investors

• IRR: Internal rate of return

• Multiple: Exit value / investment

• Liquidity: Time to exit availability

• Portfolio: Diversification across Fellows

For Platform

• TVL: Total value locked

• Volume: Daily trading volume

• Investors: Active investor count

• Velocity: Token turnover rate

For Fellows

• Valuation: Token market cap

• Holders: Number of investors

• Treasury: Capital for operations

• Sustainability: Burn rate vs income

Risk Disclosures

Investment Risks

• Fellows may not reach graduation

• Token value may decrease

• Liquidity may be limited

• No guarantee of returns

Platform Risks

• Smart contract vulnerabilities

• Regulatory changes

• Market manipulation

• Technical failures

Simple Rules

For Collectors

• Visit Studios to buy art

• Focus on cultural value

• Build personal collection

• Support Fellows directly

For Investors

• Use Platform for mechanics

• Track via Public markets

• Monitor at Academy

• Focus on financial returns

Key Difference

• Collectors: "I love this piece" → Buy artwork

• Investors: "I believe in this Fellow" → Buy equity

"Collectors buy what Fellows make. Investors buy the Fellows themselves."