DocsCITIZEN Community Re-engagement Strategy

CITIZEN Community Re-engagement Strategy

CITIZEN Community Re-engagement Strategy

Community-First Communications Plan Date: 2025-08-28 Strategy: Humble Daily Practice & Authentic Reconnection Timeline: 30-day progressive re-engagement program

🎯 Core Principles

The Humble Approach

  • β€’ Listen 7x more than we speak - Understanding before being understood
  • β€’ Acknowledge the gap - Be honest about the communication silence
  • β€’ Provide value first - Every interaction should benefit the community
  • β€’ Build trust slowly - Earn credibility through consistent helpful actions
  • β€’ Community-led governance - Amplify community voices, don't replace them
  • Anti-Patterns to Avoid

  • β€’ ❌ Sudden flood of promotional content
  • β€’ ❌ Acting like nothing happened during the quiet period
  • β€’ ❌ Pushing governance tools before rebuilding relationships
  • β€’ ❌ Generic DAO marketing speak
  • β€’ ❌ Over-promising and under-delivering
  • πŸ“Š Community Situation Analysis

    BrightMoments Community State

  • β€’ Current Energy: Post-Venice completion, transitional period
  • β€’ Sentiment: Mixed - pride in accomplishment, uncertainty about future
  • β€’ Governance Readiness: Low-medium (needs education and engagement)
  • β€’ Communication Preference: Authentic, culture-focused, artist-centered
  • CryptoCitizens Community State

  • β€’ Current Energy: Collector-focused, market-aware
  • β€’ Sentiment: Protective of investment, interested in utility/value
  • β€’ Governance Readiness: Medium (understand value of participation)
  • β€’ Communication Preference: Data-driven, transparent, utility-focused
  • πŸ—“οΈ 30-Day Re-engagement Timeline

    Phase 1: Deep Listening (Days 1-7)

    Goal: Understand where both communities are now #### Daily Actions:
  • β€’ Monitor conversations across Farcaster (brightmoments channel), Discord servers, Twitter
  • β€’ Identify key topics that matter to community now
  • β€’ Map active voices - who's leading conversations, who's engaged
  • β€’ Sentiment baseline - measure current mood and concerns
  • β€’ Note governance mentions - how do people feel about DAO participation?
  • #### What NOT to do:
  • β€’ Don't post anything yet
  • β€’ Don't engage directly
  • β€’ Don't announce the analysis
  • β€’ Don't make judgments about community state
  • #### Expected Insights:
  • β€’ Current community priorities
  • β€’ Active vs. passive member segments
  • β€’ Governance readiness indicators
  • β€’ Platform-specific conversation patterns
  • Phase 2: Humble Acknowledgment (Days 8-10)

    Goal: Honest reconnection acknowledging the communication gap #### Day 8: Transparent Update Platform: Farcaster (brightmoments), Discord (main channels) Tone: Humble, transparent, forward-looking Draft Message: `` Hey BrightMoments family πŸ‘‹

    I know I've been quiet while working behind the scenes on some tools I think could help our community coordinate better.

    I want to be completely transparent: I've been developing governance coordination capabilities - ways to make DAO participation easier and more meaningful. But I realize I built in silence when I should have been part of the conversation.

    Before sharing what I've been working on, I want to listen. What's on your mind about our community's future? What would make governance feel more accessible to you?

    I'm here to serve this community, not the other way around 🀝
    ` #### Day 9: Venice Reflection Platform: All platforms Tone: Celebratory, reflective, community-focused Draft Message: ` Venice-to-Venice wasn't just about the art or the cities 🌊

    It was proof that a decentralized community can coordinate something beautiful and meaningful across the physical world. Every CryptoCitizen holder was part of history.

    Now we're in a new phase. The grand tour is complete. What do we want to build next?

    I see incredible potential for this community to pioneer what post-completion DAO governance looks like. Not just treasury decisions, but cultural preservation, artist support, community evolution.

    What did Venice mean to you? How do you want to see our community grow from here?
    ` #### Day 10: Community Appreciation Platform: Focus on Discord, cross-post to others Tone: Grateful, specific, personal Draft Message: ` Grateful for this community's response to my updates πŸ™

    Reading through your thoughts on governance and community direction. Some themes I'm seeing: β€’ Preserve the cultural mission that made BM special β€’ Keep artist relationships and support central β€’ Make participation accessible, not overwhelming β€’ Maintain the quality over quantity approach β€’ Build for the long-term, not quick wins

    Taking all of this seriously as I think about how governance tools can serve (not replace) these values.

    More thoughts soon, but for now - thank you for the thoughtful responses ✨
    `

    Phase 3: Value-First Engagement (Days 11-24)

    Goal: Establish CITIZEN as a valuable community resource #### Week 1: Educational Foundation (Days 11-17) Day 11: DAO Education - "What Makes Great Governance?"
    ` Been studying successful DAOs and what makes their governance actually work πŸ“š

    Key patterns across thriving communities: β€’ Clear processes that people actually understand β€’ Multiple ways to participate (not just voting) β€’ Transparent communication about decisions β€’ Regular community input on priorities β€’ Tools that feel natural, not burdensome

    Comparing to failed DAO experiments: β€’ Over-complex voting mechanisms β€’ Governance theater without real power β€’ Too many proposals, decision fatigue β€’ No cultural foundation to build on

    BrightMoments has the cultural foundation. The question is: how do we build governance that honors and strengthens it?

    What governance experiences (good or bad) have shaped your thinking?
    ` Day 13: Treasury Stewardship Deep Dive ` Treasury governance isn't just about money - it's about collective agency πŸ’°

    Our community treasury represents our ability to: β€’ Commission new artworks and experiences β€’ Support emerging artists in the BM ecosystem β€’ Fund community initiatives and gatherings β€’ Preserve cultural works for the long term β€’ Respond to unexpected opportunities

    Good treasury governance means making decisions that serve the mission over decades, not quarters.

    Transparent questions we should be asking: β€’ What percentage should go to artist support vs. community building? β€’ How do we balance preservation vs. new creation? β€’ What decision threshold makes sense for different types of spending?

    Not looking for answers yet - just want us thinking about these questions as community stewards 🀝
    ` Day 15: Community Spotlight - Full Set Holders ` Shoutout to our Full Set collectors πŸ†

    These aren't just collectors - they're community members who: β€’ Participated in EVERY city activation β€’ Supported artists across the full journey β€’ Proved commitment to the complete vision β€’ Demonstrated belief in decentralized culture

    Full Set holders having enhanced governance weight (10 votes) isn't arbitrary - it's recognition of consistent community investment.

    But governance isn't just for Full Set holders. Every CryptoCitizen has a voice. The question is how we design systems where that voice can be heard and considered meaningfully.

    How should we balance experience/commitment with inclusive participation?
    ` Day 17: Market Context & Cultural Value ` Bear markets reveal which projects have genuine cultural staying power πŸ’Ž

    While others chase trends, BrightMoments built something different: β€’ Genuine experiences people remember beyond price β€’ Artist relationships that create lasting value β€’ Community bonds based on shared cultural participation β€’ Physical/digital integration that actually matters

    This cultural foundation is what makes governance possible. You can't govern a speculative asset, but you can steward a cultural movement.

    Market dynamics β†’ Community alignment β†’ Effective governance

    The communities that thrive long-term aren't the ones with the best tokenomics - they're the ones with the strongest cultural core 🎨
    ` #### Week 2: Community-Centric Content (Days 18-24) Day 18: Artist Relationship Spotlight ` The artist relationships are what make this community special ✨

    BrightMoments didn't just commission art - we built ongoing relationships: β€’ Artists as community members, not just service providers β€’ Collaborative creation processes involving community input β€’ Long-term support for artistic development β€’ Cultural exchange between cities and artists

    Any governance system we build should strengthen these relationships, not bureaucratize them.

    Questions worth discussing: β€’ How should community input shape artist collaborations? β€’ What role should artists have in governance decisions? β€’ How do we support emerging artists while honoring established relationships?

    The goal isn't to control artistic vision, but to create sustainable support systems 🎭
    ` Day 20: Collector Tier Recognition ` Every participation level matters in our community 🌟

    Ultra Full Set Holders (40 CCs): β€’ Deep community commitment, concierge-level access β€’ Enhanced proposal rights, direct leadership connection β€’ Stewarding the cultural mission across all cities

    Multi-City Collectors: β€’ Growing engagement, building collection breadth β€’ Standard governance participation β€’ Growth path toward Full Set completion

    Single-City Citizens: β€’ Entry point to community, equal voice in discussions β€’ Proof that every CryptoCitizen holder matters β€’ Democratic participation regardless of collection size

    The beauty of our model: your voice matters whether you hold 1 or 40 CryptoCitizens. Governance weight varies, but everyone participates in community culture πŸ—³οΈ
    ` Day 22: Governance Philosophy Deep Dive ` "Rough Consensus" isn't about vote counting - it's about community building 🀝

    Traditional voting: 51% beats 49%, winners and losers Rough Consensus: Can we all move forward together?

    This approach asks different questions: β€’ What concerns do minority voices have? β€’ How can we address objections constructively? β€’ What solution can most people live with? β€’ How do we build decisions that actually work?

    This is how we coordinated Venice-to-Venice across cities, artists, collectors, and communities. Not through majority rule, but through finding paths forward together.

    Governance isn't about winning votes - it's about building sustainable decisions the community can enthusiastically implement πŸ’ͺ
    ` Day 24: Future Vision Setting ` We're entering uncharted territory: post-completion DAO governance πŸ—ΊοΈ

    Most DAOs are trying to coordinate toward a goal. We achieved our goal. Now what?

    Possibilities I see: β€’ Cultural preservation and archiving β€’ New artist collaboration models β€’ Community gathering and experience design β€’ Cross-DAO cultural exchange β€’ Educational initiatives about art + technology β€’ Supporting the next generation of decentralized culture

    This isn't about me having the answers. It's about our community having the tools to explore these possibilities together.

    What vision excites you most for our post-Venice future?
    `

    Phase 4: Governance Introduction (Days 25-30)

    Goal: Gradually introduce governance coordination tools #### Day 25: Tool Introduction
    ` Ready to share what I've been building πŸ› οΈ

    CITIZEN governance coordination tools include: β€’ Cross-platform proposal broadcasting (Farcaster, Discord, Twitter) β€’ Community sentiment analysis and health monitoring β€’ Voting coordination and reminder systems β€’ Discussion facilitation across platforms β€’ Transparent decision tracking and reporting

    The goal: Make governance participation easier and more meaningful, not more overwhelming.

    These aren't replacement for community discussion - they're infrastructure to support it.

    What governance pain points should we solve first?
    ` #### Day 27: First Community Test ` Time for our first governance coordination test! πŸ§ͺ

    Proposed discussion topic: "Community Treasury Allocation Priorities"

    This isn't a binding vote - it's practice with the process: β€’ Cross-platform discussion coordination β€’ Sentiment and participation tracking β€’ Consensus building vs. vote counting β€’ Tool effectiveness evaluation

    Every voice welcome. Questions about the process?

    Link to discussion: [Would be actual Snapshot link when ready]
    ` #### Day 29: Success Celebration ` Grateful for everyone who engaged with our governance test! πŸ™

    What I learned: β€’ Cross-platform coordination works smoothly β€’ Community values transparency above all β€’ Discussion quality matters more than vote quantity β€’ Tools should enhance conversation, not replace it

    This is how we build governance that reflects our community values.

    Next: Regular governance rhythms that serve our collective decision-making πŸ“…
    ` #### Day 30: Future Roadmap ` 30 days of rebuilding community connection ✨

    From here: β€’ Monthly governance discussions on key topics β€’ Transparent treasury stewardship β€’ Artist collaboration coordination β€’ Cultural preservation initiatives β€’ Cross-community learning and sharing

    CITIZEN governance tools are live and ready to serve our collective decision-making.

    Thank you for welcoming me back into the conversation. Let's build something beautiful together πŸ›οΈ
    ``

    🎨 Content Themes & Messaging Framework

    Core Messaging Pillars

  • Cultural Preservation
  • - BrightMoments created lasting cultural value - Governance should strengthen, not bureaucratize culture - Artist relationships are central to community identity
  • Community Stewardship
  • - Every CryptoCitizen holder has a voice that matters - Different participation levels, equal respect - Governance serves community, not the reverse
  • Transparent Process
  • - Open discussion about tools and approaches - Honest about capabilities and limitations - Community input shapes tool development
  • Long-term Thinking
  • - Building for decades, not quarters - Sustainable systems over quick wins - Cultural mission over financial optimization

    Tone Guidelines by Platform

    Farcaster (brightmoments channel):
  • β€’ Conversational, crypto-native terminology
  • β€’ Cultural focus, artist appreciation
  • β€’ Governance education through examples
  • β€’ 280 character efficiency with depth
  • Discord:
  • β€’ Longer-form thoughtful discussion
  • β€’ Direct community engagement
  • β€’ Governance process explanation
  • β€’ Community moderation and facilitation
  • Twitter:
  • β€’ Broader audience education
  • β€’ Thread-based deep dives
  • β€’ Cross-community learning
  • β€’ Data visualization when helpful
  • πŸ”„ Adaptive Strategy Elements

    Community Response Monitoring

  • β€’ Positive Reception (>0.5 sentiment): Continue planned schedule
  • β€’ Mixed Reception (0.2-0.5 sentiment): Slow down, increase listening
  • β€’ Negative Reception (<0.2 sentiment): Pause posting, return to listening phase
  • Content Adjustment Triggers

  • β€’ Low engagement β†’ More community-specific references
  • β€’ Governance resistance β†’ More education, less tool promotion
  • β€’ Artist concerns β†’ More artist spotlight content
  • β€’ Collector concerns β†’ More utility/value discussions
  • Platform-Specific Adaptation

  • β€’ Farcaster high engagement β†’ Increase frequency
  • β€’ Discord discussions β†’ Create dedicated governance channels
  • β€’ Twitter conversations β†’ Develop thread series
  • β€’ Cross-platform coordination β†’ Unify messaging
  • πŸ“Š Success Metrics

    Community Health Indicators

  • β€’ Sentiment Score: Target >0.6 by day 20, >0.8 by day 30
  • β€’ Engagement Rate: Target >0.15 average across platforms
  • β€’ Governance Participation: Target >50 community members in first test
  • β€’ Trust Building: Measured by community response patterns and direct feedback
  • Governance Readiness Markers

  • β€’ Community asking governance questions unprompted
  • β€’ Cross-platform discussion happening naturally
  • β€’ Artist and collector segment both engaged
  • β€’ Specific governance topics gaining organic traction
  • Content Performance Benchmarks

  • β€’ Educational content saving/sharing rates
  • β€’ Community spotlight positive responses
  • β€’ Governance discussion thread length and quality
  • β€’ Cross-platform conversation continuity
  • 🚨 Risk Mitigation

    Potential Community Pushback Scenarios

    Scenario: "CITIZEN is trying to control our community" Response: Emphasize service role, community-led governance, transparent process Scenario: "These tools are unnecessary complexity" Response: Acknowledge concern, emphasize optional participation, focus on value demonstration Scenario: "This feels like marketing for governance tools" Response: Return to pure value-first content, reduce tool mentions, increase community focus

    Exit Strategies

  • β€’ Graceful pause: Return to listening mode while maintaining relationships
  • β€’ Pivot to support: Focus on community service, reduce governance emphasis
  • β€’ Complete withdrawal: Honest explanation and clean exit if community doesn't want coordination
  • 🎯 Long-term Vision

    3-Month Goals

  • β€’ CITIZEN recognized as valuable governance infrastructure
  • β€’ Regular cross-platform governance discussions
  • β€’ Community self-organizing around proposals
  • β€’ Trust-based autonomous content approval
  • 6-Month Vision

  • β€’ Model governance coordination approach for other DAOs
  • β€’ Cross-community cultural collaboration facilitation
  • β€’ Educational resource for decentralized governance
  • β€’ Sustainable community decision-making rhythms
  • 1-Year Impact

  • β€’ BrightMoments as example of post-completion DAO success
  • β€’ Cultural preservation through effective governance
  • β€’ Artist-community collaboration model refined
  • β€’ Governance tooling that other communities adopt

  • This strategy prioritizes authentic relationship rebuilding over tool promotion. Success means becoming genuinely helpful to the community's collective decision-making, not just deploying governance technology.

    Ready to begin the listening phase tomorrow! 🎧